Alex is a passionate digital marketer with over 15 year experience. His experience covers a wide spectrum including, branding and awareness efforts for many national brands. Some of his responsibilities included overseeing digital media for premium luxury travel brands such as; Silversea Cruises and Preferred Hotels, to global technology giants IBM and Dell, consumer brand Bowflex and Kowa Healthcare. His core focus has been in developing strategies based on keen understanding and insights of the consumer market that utilized content marketing, social media, video, display media, search, sponsorships and mobile marketing; with the responsibility for overseeing the project management, executing and optimizing those strategies. At PBNY, Alex is ultimately responsible for the execution and delivery of digital media campaigns and the accompanying analytics.